Christoff Oosthuysen reviews “Own Your Industry – How To Position Yourself As An Expert” by Douglas Kruger, published by Portfolio Penguin (2014). When you are known as “the expert”, clients will line up to do business with you. This is what Douglas Kruger exclaims in his recently released book “Own Your Industry”. But, that is… [Continue Reading]
CHRISTOFF OOSTHUYSEN reviews “Leaders Eat Last – Why Some Teams Pull Together and Others Don’t” by Simon Sinek, published by Portfolio Penguin (2014). Why is it that in recent times the world has experienced so many repetitive market crashes – when the previous market crash happened as far back as the so called Great Depression?… [Continue Reading]
Christoff Oosthuysen reviews Winning Without Losing – 66 strategies for succeeding in business while living a happy and balanced life by Martin Bjergegaard and Jordan Milne. Published by Profile Books (2013). Driven by the desire for success, many entrepreneurs fall into the trap of working harder and harder. They are so focused on achieving the… [Continue Reading]
Anything and everything you want to know about business, summarised into two pages per topic. This is what “The Business Book”, freshly published by Dorling Kindersley (part of the Penguin group), offers. This book is refreshingly well prepared and offers insights into a wide range of topics, from accountancy and advertising, to the Zurich Insurance… [Continue Reading]
CHRISTOFF OOSTHUYSEN reviews the Bookstorm series edited by Eric Parker – Starting Your Own Business, Marketing Your Own Business, and Finance In Your Own Business. When you start out in business, or decide to up your marketing game for the first time, or plan unusual steps such as buying a business, you’re faced with many… [Continue Reading]
CHRISTOFF OOSTHUYSEN reviews “What To Do When You Want To Give Up – Help For Entrepreneurs In Tough Times” by Allon Raiz, published by Bookstorm Macmillan (2012). Every entrepreneur I’ve worked with over the past 20 years came to a point where they seriously thought of giving up. I know this because I was there… [Continue Reading]
CHRISTOFF OOSTHUYSEN reviews Malcolm Gladwell’s ‘David and Goliath – Underdogs, Misfits and the Art of Battling Giants’, published by Allen Lane (2013). You often hear stories of how a small guy overcame the odds to outdo a mighty giant. This, Malcolm Galdwell explains in his just published book “David and Goliath” through real-life examples ranging… [Continue Reading]
Christoff Oosthuysen reviews Jason Baptise’s ‘The Ultralight Startup – Launching A Business Without Clout Or Capital’, published by Penguin (2012). This is the book Jason Baptise, author of ‘The Ultralight Startup’, says he wished he had when he started as a “naive and passionate entrepreneur at the tender age of nineteen” because it would have… [Continue Reading]
STORIES are great to learn from – and more so if they are told by inspirational entrepreneurs who are making a real difference to the lives of the people they reach through their companies. South Africa’s Greatest Entrepreneur offers 22 such insightful stories. In the introduction, Moky Makura, who compiled the book, explains how a… [Continue Reading]
The Lean Startup – How Constant Innovation Creates Radical Successful Businesses by Eric Ries (Penguin Book, 2011) ONE of the single most repeated pieces of advice business owners get is to use a business plan. Therefore, we invest a lot of time and effort into our planning. With a good business plan, we are told,… [Continue Reading]
